Hyundai rolls out over 100 Rogerthat mobile services for its dealer network in Belgium and Luxemburg.

Over one hundred professional car dealers are part of the official Hyundai network in Belgium and Luxembourg. They are trained by Hyundai and well-equipped to provide the best service. The dealer network is well-known for its excellent customer care and outstanding technical skills.

Hyundai is planning to extend its customer service to the smartphone. Customers will be able to schedule appointments, get emergency help, plan service interactions, get in touch with salespeople, schedule a test drive, get reminders for planned interactions and get invitations for Hyundai events, deals or discounts.

All members of the Hyundai network use software for planning customer interactions, scheduling appointments, ordering parts, etc. Bringing this functionality to the smartphone requires a user experience tailored to the smartphone, and not just a downsized web site. Apps were invented for this very purpose.

However, creating a smartphone app for every individual member of the Hyundai network would be prohibitive from a cost point of view, and result in an inflexible and hard-to-manage set of over 100 apps for iPhone, 100 apps for Android, … Yet the individual car dealers want to maintain their individuality, and be free in how they communicate with their customers, which services they want to bring to the smartphone, and which sales and marketing actions they plan.

Using the Rogerthat platform, the individual members of the Hyundai network each have their own service inside one single Rogerthat smartphone app. Hyundai customers interact with their dealer through the Rogerthat platform. This brings tremendous benefits:

• Every Hyundai car dealer has its own individual smartphone offering.
• Through the Rogerthat self-service panels, each member of the Hyundai network can select which services they offer on the smartphone, how they communicate with their customers. This is a very flexible system helping them to differentiate themselves from each other.
• When Hyundai Belux does a software update, the Rogerthat services of every car dealer are updated automatically.
• No need to build and maintain one app per car dealer, resulting in significant cost savings.

The Hyundai car dealer services will become available in the Rogerthat platform at the end of 2012.