To quickly reach your customers/users/subscribers, you used to use e-mail services, which allowed you to send for example newsletters or electronic advertisements to all subscribed users. These electronic newsletters were sometimes not readable by the users, so a small percentage of your user base was not reached at all.
Instead of the hassle with electronic newsletters, you have now our Broadcast center. With the Broadcast center, you can easily broadcast messages to all users. The messages are not limited to simple news messages, you can also broadcast interactive messages, such as decision flows, coupons, polls, and so on.